Initially established in 1933 in Germany, the Landwer family moved their coffee business to Tel Aviv shortly before WWII, founding Israel’s first coffee roasting company in the process. Deeply embedded in Israel’s contemporary coffee culture, Landwer roasts can today be purchased in supermarkets and appreciated in a growing number of franchises throughout the country.
The company was interested in exploring new branding options that would differ significantly from their standard muted color palette. They approached TEC to design a series of concepts that would whet their leadership’s creative appetite and match their enterprise scale.
While Landwer is today one of the most recognized brands in the region, the company’s beginnings are firmly rooted in the Tel Aviv story. The chain grew in concert with the city’s expansion—rich roasts accompanied impassioned cultural debate, expanding boulevards, and striking architectural design. It was from the city’s physical architecture that we drew our primary inspiration.
Tel Aviv’s Bauhaus architecture is world-renowned, globally recognized by UNESCO as a world heritage site. Embracing functionalism and rationalism, this school is characterized by asymmetry, primary forms, and the clean play between shadow and light. We focused on capturing this exact essence, discarding unnecessary ornamentation for an identity that is bold, simple, and elegant. By modernizing their historical DNA, we gave Landwer a vibrant visual framework that turns their deep heritage into an unmistakable premium asset.
