{"id":1086,"date":"2025-08-28T10:26:00","date_gmt":"2025-08-28T10:26:00","guid":{"rendered":"https:\/\/tec.studio\/?post_type=project&#038;p=1086"},"modified":"2026-06-17T07:46:06","modified_gmt":"2026-06-17T07:46:06","slug":"ngv","status":"publish","type":"case-studies","link":"https:\/\/tec.studio\/stage\/case-studies\/ngv\/","title":{"rendered":"NextGear Ventures"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column-1-8 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">V for Vision<\/h2>\n\n\n\n<p class=\"extra-light wp-block-paragraph\">Smart, sustainable mobility VC, NextGear Ventures, was in a slump.&nbsp;Lacking a coherent identity and messaging focus, they connected with TEC to rebrand their organization, define their voice, and launch their new website.&nbsp;<br><\/p>\n\n\n\n<p class=\"extra-light wp-block-paragraph\">Our strategic endeavors began with their logo resulting in an end product that communicates NGV is more because of the sum of its parts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"2158\" style=\"aspect-ratio: 3840 \/ 2158;\" width=\"3840\" autoplay loop muted src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV_HOME-FINAL-V19-copy.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay loop muted src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV-Logo-Reveal-Square.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">Putting Relationships <br>&amp; Traction First<\/h3>\n\n\n\n<p class=\"extra-light wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">At the onset of our strategic process we noticed a common thread: staff and startups often referred to NextGear Ventures as &#8216;NGV.&#8217; This simple acronym sparked an idea. By re-imagining the generic &#8216;V,&#8217; we could visually represent NGV&#8217;s distinctive approach to venture capital.<\/p>\n\n\n\n<p class=\"extra-light wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">NGV&#8217;s &#8220;V&#8221; became a tool through which the brand both engages audiences and projects their uniqueness. Subsequent brand language development expands on this theme, featuring interconnected circles, squares, and lines, symbolizing the firm&#8217;s commitment to bridging gaps, sparking ecosystem-wide innovation, and fostering a strong sense of community.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full animation-y\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1135\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/Mockups8.jpg\" alt=\"\" class=\"wp-image-2071\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/Mockups8.jpg 2000w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/Mockups8-300x170.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/Mockups8-1024x581.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/Mockups8-768x436.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/Mockups8-1536x872.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">\u201cEarly-stage investing takes a certain kind of vision and the inherent ability to connect with founders and market forces alike. This is where NGV excels, and this interconnected excellence drove our creative process.\u201d<\/h3>\n\n\n\n<p class=\"extra-light wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">Erin Kopelow, Strategy Lead, TEC<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"712\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV2.png\" alt=\"\" class=\"wp-image-1592\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV2.png 834w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV2-300x256.png 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV2-768x656.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1989\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/08\/ngv-poster-scaled.jpg\" alt=\"\" class=\"wp-image-4177\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/08\/ngv-poster-scaled.jpg 2560w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/08\/ngv-poster-300x233.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/08\/ngv-poster-1024x796.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/08\/ngv-poster-768x597.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/08\/ngv-poster-1536x1193.jpg 1536w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/08\/ngv-poster-2048x1591.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"733\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV2-1.jpg\" alt=\"\" class=\"wp-image-1686\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV2-1.jpg 725w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV2-1-297x300.jpg 297w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"733\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV3-1.jpg\" alt=\"\" class=\"wp-image-1687\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV3-1.jpg 723w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV3-1-296x300.jpg 296w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV4-1024x541.jpg\" alt=\"\" class=\"wp-image-1689\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV4-1024x541.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV4-300x158.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV4-768x406.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV4.jpg 1454w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1128\" style=\"aspect-ratio: 1920 \/ 1128;\" width=\"1920\" autoplay loop muted src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/newsletter.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">&#8220;TEC wasn&#8217;t just an agency; they were a catalyst for our brand&#8217;s transformation. Through insightful workshops and strategic guidance, they helped us rediscover our core values and reposition ourselves for our next phase of growth.&#8221;<\/h3>\n\n\n\n<p class=\"extra-light wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">Liat Piazza, Head of Marketing, NGV<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"733\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV5.jpg\" alt=\"\" class=\"wp-image-1691\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV5.jpg 725w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV5-297x300.jpg 297w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"724\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV6.png\" alt=\"\" class=\"wp-image-1692\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV6.png 727w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV6-300x300.png 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV6-150x150.png 150w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"724\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV7.jpg\" alt=\"\" class=\"wp-image-1693\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV7.jpg 725w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV7-300x300.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/11\/NGV7-150x150.jpg 150w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V for Vision Smart, sustainable mobility VC, NextGear Ventures, was in a slump.&nbsp;Lacking a coherent identity and messaging focus, they connected with TEC to rebrand their organization, define their voice, and launch their new website.&nbsp; 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