{"id":2541,"date":"2024-12-06T10:51:55","date_gmt":"2024-12-06T10:51:55","guid":{"rendered":"https:\/\/tec.studio\/?post_type=project&#038;p=2541"},"modified":"2026-06-16T11:21:57","modified_gmt":"2026-06-16T11:21:57","slug":"blueforce","status":"publish","type":"case-studies","link":"https:\/\/tec.studio\/stage\/case-studies\/blueforce\/","title":{"rendered":"BlueForce"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column column-1-8 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Identify Your Own<\/h2>\n\n\n\n<p class=\"extra-light wp-block-paragraph\">Amidst the chaos of combat and rescue operations, the ability to distinguish friend from foe is a matter of life and death. BlueForce, an early-stage startup, is pioneering a revolutionary solution: real-time, accurate, and scalable situational awareness. <\/p>\n\n\n\n<p class=\"extra-light wp-block-paragraph\">We guided BlueForce through a process that honed in on the critical need for technology within the high-stakes environments of military and emergency response. With these insights, we then gave their logo a facelift, developed their visual language, and crafted their story to early-stage investors.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full animation-y\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/bluleforece_confrence-scaled.jpg\" alt=\"\" class=\"wp-image-2562\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/bluleforece_confrence-scaled.jpg 2560w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/bluleforece_confrence-300x200.jpg 300w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns animation-y is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/BF_6.jpg\" alt=\"\" class=\"wp-image-2546\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading animation-y\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">&#8220;Early-stage startups present a unique challenge: translating founder vision into compelling messaging that resonates with outsiders. To achieve this, you need a deep sense of trust between the founders and the creative team. With BlueForce, we had that.&#8221;<\/h3>\n\n\n\n<p class=\"animation-y wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">Erin Kopelow, Strategy Lead, TEC<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce_Carousel-1.jpg\" alt=\"\" class=\"wp-image-2646\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce_Carousel-1.jpg 2500w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce_Carousel-1-300x200.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce_Carousel-1-1024x683.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce_Carousel-1-768x512.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce_Carousel-1-1536x1024.jpg 1536w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce_Carousel-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns animation-y is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading animation-y\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">&#8220;TEC guided us through the entire process, keeping us focused and on track while always valuing our input and preferences. We felt heard and respected which made the experience incredibly collaborative and rewarding. And, very importantly, they took the time to really understand our industry. The final result? Amazing! We&#8217;re so happy with how everything turned out.&#8221;<\/h3>\n\n\n\n<p class=\"animation-y wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">Alik Lisyansky, Co-Founder, BlueForce<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/BF_TUMBLER-MOCKUP-FILE-1-scaled.jpg\" alt=\"\" class=\"wp-image-2560\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/BF_TUMBLER-MOCKUP-FILE-1-scaled.jpg 2560w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/BF_TUMBLER-MOCKUP-FILE-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce.png\" alt=\"\" class=\"wp-image-4199\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce.png 1280w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce-300x200.png 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce-1024x682.png 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/12\/blueforce-768x512.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Identify Your Own Amidst the chaos of combat and rescue operations, the ability to distinguish friend from foe is a matter of life and death. BlueForce, an early-stage startup, is pioneering a revolutionary solution: real-time, accurate, [&hellip;]<\/p>\n","protected":false},"featured_media":2545,"parent":0,"template":"","audience":[247,250],"industry":[242,245],"tec_service":[238,239,241],"class_list":["post-2541","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","audience-founders","audience-visionaries","industry-technology","industry-defense","tec_service-branding","tec_service-startup-kits","tec_service-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BlueForce | Branding a Defense Tech Startup<\/title>\n<meta name=\"description\" content=\"TEC Studio developed BlueForce\u2019s brand and visual identity for real-time combat and rescue situational awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tec.studio\/stage\/case-studies\/blueforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clarity in Chaos\" \/>\n<meta property=\"og:description\" content=\"A defense tech brand designed for one mission \u2014 to see clearly when it matters most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tec.studio\/stage\/case-studies\/blueforce\/\" \/>\n<meta property=\"og:site_name\" content=\"TEC Studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T11:21:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/01\/bluleforece_confrence-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/\",\"url\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/\",\"name\":\"BlueForce | Branding a Defense Tech Startup\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tec.studio\\\/stage\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/BF_4-scaled.jpg\",\"datePublished\":\"2024-12-06T10:51:55+00:00\",\"dateModified\":\"2026-06-16T11:21:57+00:00\",\"description\":\"TEC Studio developed BlueForce\u2019s brand and visual identity for real-time combat and rescue situational awareness.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tec.studio\\\/stage\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/BF_4-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/tec.studio\\\/stage\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/BF_4-scaled.jpg\",\"width\":2560,\"height\":1829},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/blueforce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tec.studio\\\/stage\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BlueForce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/#website\",\"url\":\"https:\\\/\\\/tec.studio\\\/stage\\\/\",\"name\":\"TEC Studio\",\"description\":\"Branding. 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