{"id":487,"date":"2025-08-01T10:20:00","date_gmt":"2025-08-01T10:20:00","guid":{"rendered":"https:\/\/tec.studio\/?post_type=project&#038;p=487"},"modified":"2026-07-06T10:46:19","modified_gmt":"2026-07-06T10:46:19","slug":"airsem","status":"publish","type":"case-studies","link":"https:\/\/tec.studio\/stage\/case-studies\/airsem\/","title":{"rendered":"AirSEM"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<h2 class=\"wp-block-heading\">Breakthrough Should Shine<\/h2>\n\n\n\n<p class=\"extra-light wp-block-paragraph\">In the semiconductor industry, scanning electron microscopes are the gold standard for quality control. But they traditionally required closed, vacuum environments, creating massive operational bottlenecks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AirSEM changed that by achieving an unprecedented one million times magnification in open air. For an early-stage microscopy startup, the technology was a monumental achievement. The challenge was that deep scientific breakthroughs can easily fly past the untrained eye unappreciated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their leadership turned to TEC to help them capture the attention of long-term investors and customers. Our goal was to fuse this high-level technical milestone with a direct, practical connection to the actual images their technology generates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built a vibrant visual system inspired by the intricate shapes found under magnification. Specimen-inspired curves and flowing gradients mimic the organic lines of real samples, while a bright color palette adds a sharp, modern edge to the traditional black-and-white imagery the microscopes produce.<\/p>\n\n\n\n<p class=\"extra-light wp-block-paragraph\">By translating deep scientific precision into an unmistakable visual narrative, we gave investors a clear reason to look closer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-001-1024x1024.jpg\" alt=\"\" class=\"wp-image-527\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-001-1024x1024.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-001-300x300.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-001-150x150.jpg 150w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-001-768x769.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-001.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-002-1024x1024.jpg\" alt=\"\" class=\"wp-image-528\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-002-1024x1024.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-002-300x300.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-002-150x150.jpg 150w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-002-768x768.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-002.jpg 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group animation-y is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"852\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-14.jpg\" alt=\"\" class=\"wp-image-1564\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-14.jpg 1432w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-14-300x178.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-14-1024x609.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-14-768x457.jpg 768w\" sizes=\"auto, (max-width: 1432px) 100vw, 1432px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container-animate is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column animation-y is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-005-1024x1024.jpg\" alt=\"\" class=\"wp-image-558\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-005-1024x1024.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-005-300x300.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-005-150x150.jpg 150w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-005-768x769.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-005.jpg 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center animation-y is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--space-40);padding-left:var(--wp--preset--spacing--space-40)\">\n<h2 class=\"wp-block-heading\">\u201cOur mission was to seamlessly unite scientific precision with visual aesthetics, ensuring the unseen becomes tangible, and the impact dynamic.\u201d<\/h2>\n\n\n\n<p class=\"extra-light wp-block-paragraph\">Rachel Hercky Linnewiel, Head of Copy, TEC<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-003-1024x609.jpg\" alt=\"\" class=\"wp-image-532\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-003-1024x609.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-003-300x178.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-003-768x457.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-003-1536x914.jpg 1536w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/08\/Airsem-003-2048x1219.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/26-3D-Instagram-Post-Mockup-1024x464.jpg\" alt=\"\" class=\"wp-image-2050\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/26-3D-Instagram-Post-Mockup-1024x464.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/26-3D-Instagram-Post-Mockup-300x136.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/26-3D-Instagram-Post-Mockup-768x348.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/26-3D-Instagram-Post-Mockup-1536x697.jpg 1536w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/26-3D-Instagram-Post-Mockup.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"835\" src=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-007-1024x835.jpg\" alt=\"\" class=\"wp-image-1651\" srcset=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-007-1024x835.jpg 1024w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-007-300x245.jpg 300w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-007-768x626.jpg 768w, https:\/\/tec.studio\/stage\/wp-content\/uploads\/2024\/10\/Airsem-007.jpg 1394w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Breakthrough Should Shine In the semiconductor industry, scanning electron microscopes are the gold standard for quality control. But they traditionally required closed, vacuum environments, creating massive operational bottlenecks. AirSEM changed that by achieving an unprecedented one [&hellip;]<\/p>\n","protected":false},"featured_media":527,"parent":0,"template":"","audience":[247,249,250],"industry":[242,244],"tec_service":[238,239,240],"class_list":["post-487","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","audience-founders","audience-entrepreneurs","audience-visionaries","industry-technology","industry-health","tec_service-branding","tec_service-startup-kits","tec_service-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AirSEM | Branding a Microscopy Startup Breaking Barriers<\/title>\n<meta name=\"description\" content=\"TEC Studio positioned AirSEM\u2019s open-air microscope breakthrough to attract investors and customers worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tec.studio\/stage\/case-studies\/airsem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seeing the Invisible\" \/>\n<meta property=\"og:description\" content=\"AirSEM redefines what\u2019s possible with open-air microscopy \u2014 and we made sure investors see it too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tec.studio\/stage\/case-studies\/airsem\/\" \/>\n<meta property=\"og:site_name\" content=\"TEC Studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T10:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tec.studio\/stage\/wp-content\/uploads\/2025\/05\/Airsem-001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/\",\"url\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/\",\"name\":\"AirSEM | Branding a Microscopy Startup Breaking Barriers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tec.studio\\\/stage\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Airsem-001.jpg\",\"datePublished\":\"2025-08-01T10:20:00+00:00\",\"dateModified\":\"2026-07-06T10:46:19+00:00\",\"description\":\"TEC Studio positioned AirSEM\u2019s open-air microscope breakthrough to attract investors and customers worldwide.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tec.studio\\\/stage\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Airsem-001.jpg\",\"contentUrl\":\"https:\\\/\\\/tec.studio\\\/stage\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Airsem-001.jpg\",\"width\":1430,\"height\":1432},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/airsem\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tec.studio\\\/stage\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/tec.studio\\\/stage\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AirSEM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tec.studio\\\/stage\\\/#website\",\"url\":\"https:\\\/\\\/tec.studio\\\/stage\\\/\",\"name\":\"TEC Studio\",\"description\":\"Branding. 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