Resonate with those that matter most.
About Us
Founded in 2016,The Expert Collective (TEC) is a women-led creative marketing studio that partners with startup founders and marketing leads to transform big ideas into bold, breakthrough brands that resonate from the very first hello.
Some words
from our clients
“Our goal was to work with a partner who would push us, not polish us. They challenged us in the right ways, resulting in a brand that reflects the strength we had already built, offers versatility and creativity in everyday use, and allows us to stand taller. It’s a true connection between strategy and execution – a combination that isn’t easy to achieve.”
Estie Rosen, VP Marketing & Business Development, Asio
“TEC has been an invaluable asset to our marketing team. Their creative expertise consistently elevates our brand and drives engagement. From crafting compelling strategies to executing a range of deliverables, TEC’s creativity and capabilities have significantly boosted our marketing ROI. We’re thrilled to have them as our trusted partner.”
Shlomit Hacohen, VP of Marketing, Arbe
“We rely on TEC to keep our content fresh, engaging, and strategically aligned with our evolving business goals. They’re a true extension of our marketing team, consistently delivering high-quality work with professionalism and efficiency.”
Orly Garini-Dil, VP Marketing, TeraSky Group
“TEC wasn’t just an agency; they were a catalyst for our brand’s transformation. Through insightful workshops and strategic guidance, they helped us rediscover our core values and reposition ourselves for our next phase of growth.”
Liat Piazza, Head of Marketing, NGV
“Working with TEC gave us the clarity we needed to unify our products within a cohesive GreenRoad identity. That strategic foundation ensured our launch into a seamless continuation of the GreenRoad story – one that the market immediately understood.”
Noa Yitzhak, Head of Marketing, Greenroad
“TEC brought Prisma’s vision to life with extraordinary clarity and creativity. Their thoughtful process led to a visual identity and narrative that captures what we’re building. The investor materials they created give us confidence as we move into our next phase. They didn’t just understand our concept—they elevated it.”
Zev Farber, Founder & CEO, Prisma
“TEC didn’t just design our logo; they crafted a visual narrative that captures the essence of Lakoom – rehabilitation, upward momentum, and unwavering spirit. TEC’s ability to understand and translate our complex mission into a cohesive and compelling brand identity was exceptional. The success of our collaboration has significantly facilitated Lakoom’s ability to move forward with confidence.”
Calanit Valfer, Co-Founder, Lakoom
“When establishing Beta, TEC quickly evolved from branding agency to true partner. They dove deep into our unique story, guided us with precision, and created a brand identity that perfectly captures who we are. Their creativity and insight continue to bring fresh perspectives to our journey, ensuring Beta’s unique voice reaches the world exactly as we envisioned.”
Dana Shlezinger, Founder & CEO, Beta (Milouot Innovation)
“When Impact Nation decided to launch, we needed to build a visual language that was unique, simple and captivating, something that would differentiate us from the noise. From our first engagement with TEC, through to the initial drafts and on to the final product, we were blown away by the agency’s sensitivity, creativity, and professionality. They totally got us, translating our briefs into exceptional designs. Will work with them again, and again!”
Guy Lieberman, Director, Impact Nation
“As a startup pioneering cutting-edge technology, we knew we needed a brand that reflected our complex work and resonated with potential clients, partners and investors. TEC truly understood our vision. They dove into our technology, distilling its essence into a brand identity that was both sophisticated and approachable. Today they continue to lead our marketing efforts, and we couldn’t be happier.”
Dr. Peter Beker & Dr. Jenny Shklovsky, Co-Founders, AirSEM
“TEC’s ability to capture the essence of our project into a single, inspiring muse has been invaluable. This north star ignited our entire team and resonates with our guests at every touchpoint.”
Shai Antebi, Partner Creative Director, House of Shila
Frequently Asked Questions
What does TEC do?
We help companies articulate who they are and express it brilliantly, turning strategy, messaging, design, and web into a unified brand experience.
Who do you work with?
We partner with founders, CMOs, startups, scaleups, and nonprofits that want senior-level strategic clarity and a reliable team to bring it to life.
What’s included in a typical TEC project?
Projects usually span brand positioning, messaging, visual identity, websites, and investor or marketing collateral, all delivered as one cohesive build rather than fragmented vendor work.
Can TEC help refresh my existing brand?
Absolutely. We can tighten, evolve, or fully reposition existing brands, ensuring messaging, identity, and web presence align with where your organization is heading.
How do you work with in-house teams?
We integrate as an extension of your internal team, providing senior strategic thinking and flexible creative capacity without increasing headcount or managing multiple external vendors.
What makes TEC different from a typical agency?
We don’t just hand over ideas or deliver isolated assets. We bridge strategy and execution, ensuring every part of your brand works together and actually moves your business forward.
Contact Us
Together we’ll bridge the gap between your brilliance and the audience you seek to impact.
Together we’ll bridge the gap between your brilliance and the audience you seek to impact.