We know the most revolutionary ideas are only as powerful as their ability to connect with the world. At TEC, we empower founders and CMOs with the brand identity and marketing assets needed to turn big ideas into industry-shaping reality.
From Startups to the World’s Largest Companies
We believe greatness shouldn't get lost in translation. You built a business that actually works – but if your audience can't see that value in three seconds, they move on. We exist to bridge the gap between complex realities and the people who need to buy into them. We are a team of creative directors, writers, and designers who have spent a decade helping teams turn big ideas into industry-shaping reality. We build the brand identity and messaging that give your vision absolute clarity, turning your strength into a powerhouse that nobody can miss.
Erin Kopelow
Co-Founder, Creative Director, Strategy
Tomi Nelkin Fantini
Co-Founder, Creative Director, Branding
Janna Palankin
Partner, Creative Director, Digital
Rachel Hercky Linnewiel
Head of Copywriting
Ira Gershun
Senior Designer
Channie Farber
Project & Digital Management
For over a decade, we have worked alongside ambitious founders and marketing teams to turn vision into reality. We build high-level commercial brand strategy and handle the entire creative rollout under one roof.
“We threw quite a few complexities at Erin, and she navigated them with creativity and professionalism. While switching from agnostic to vertical-focused, she helped us reshape our core messaging and the framing around the value we bring to the industry. Erin helped us redefine Hyro’s USPs, the personas that matters to, and then built a corresponding strategic narrative that felt both authentic and distinct.”
“Our goal was to work with a partner who would push us, not polish us. They challenged us in the right ways, resulting in a brand that reflects the strength we had already built, offers versatility and creativity in everyday use, and allows us to stand taller. It’s a true connection between strategy and execution – a combination that isn’t easy to achieve.”
“TEC has been an invaluable asset to our marketing team. Their creative expertise consistently elevates our brand and drives engagement. From crafting compelling strategies to executing a range of deliverables, TEC's creativity and capabilities have significantly boosted our marketing ROI. We're thrilled to have them as our trusted partner.”
"TEC brought Prisma's vision to life with extraordinary clarity and creativity. Their thoughtful process led to a visual identity and narrative that captures what we're building. The investor materials they created give us confidence as we move into our next phase. They didn't just understand our concept – they elevated it."
"Working with TEC gave us the clarity we needed to unify our products within a cohesive GreenRoad identity. That strategic foundation ensured our launch into a seamless continuation of the GreenRoad story – one that the market immediately understood."
“We rely on TEC to keep our content fresh, engaging, and strategically aligned with our evolving business goals. They’re a true extension of our marketing team, consistently delivering high-quality work with professionalism and efficiency.”
"TEC wasn't just an agency; they were a catalyst for our brand's transformation. Through insightful workshops and strategic guidance, they helped us rediscover our core values and reposition ourselves for our next phase of growth."
"TEC didn't just design our logo; they crafted a visual narrative that captures the essence of Lakoom – rehabilitation, upward momentum, and unwavering spirit. TEC's ability to understand and translate our complex mission into a cohesive and compelling brand identity was exceptional. The success of our collaboration has significantly facilitated Lakoom's ability to move forward with confidence."
"When establishing Beta, TEC quickly evolved from branding agency to true partner. They dove deep into our unique story, guided us with precision, and created a brand identity that perfectly captures who we are. Their creativity and insight continue to bring fresh perspectives to our journey, ensuring Beta's unique voice reaches the world exactly as we envisioned."
"When Impact Nation decided to launch, we needed to build a visual language that was unique, simple and captivating, something that would differentiate us from the noise. From our first engagement with TEC, through to the initial drafts and on to the final product, we were blown away by the agency’s sensitivity, creativity, and professionality. They totally got us, translating our briefs into exceptional designs. Will work with them again, and again!"
"As a startup pioneering cutting-edge technology, we knew we needed a brand that reflected our complex work and resonated with potential clients, partners and investors. TEC truly understood our vision. They dove into our technology, distilling its essence into a brand identity that was both sophisticated and approachable. Today they continue to lead our marketing efforts, and we couldn't be happier."
"TEC's ability to capture the essence of our project into a single, inspiring muse has been invaluable. This north star ignited our entire team and resonates with our guests at every touchpoint."
From positioning to launch – we build brands that resonate from the very first hello.
