Mona Athens

Hotel Turned Creative Playground

Inside a reborn eight-story 1950s factory, Mona bends the rules. Part hotel, part cultural playground, part members-only vibe – here the art is collectible and the artists party alongside the guests.

TEC shaped the brand from the ground up: the manifesto, the identity, the whole creative engine. And we’re still behind the curtain, keeping Mona’s world sharp, soulful, and always in motion.

“Mona is a movement, renaissance, and sanctuary for diverse people drawn to the same frequency.” 

Janna Palankin, Creative Director, Digital, TEC

Mona, the Manifesto

Athens is my canvas, my stage, my amusement park; the lover I come back to for more. We share the same curiosity, looking inward to see outward, revealing layers of color, texture, and raw truth.

Urban and country, modern and primal, merged into one form of elegant complexity. A climate of chaos wrapped in rocker chic – loyal to the artist in values, vision, and aesthetics.

Staying up all night to the rhythm of fresh beats only to salute the sun each morning. Expressing at full volume, greatness in passion. Eating what excites and drinking from the top. Discovering hidden gardens, old terrazzo floors, layers of history awaiting a revival – to be touched by creative madness and renewed by sensual wonders.

I choose to live life as an out-of-body experience; as a curated discovery of unexplored sensations and uncharted spaces. I am Mona; a movement; a homage to the art of living. A Sanctuary for the wild at heart, my force is contagious and my song will soon be on your lips.

Come, take my hand, and jump in.

“TEC’s approach transforms design into a catalyst for connection, turning every activation into a platform where creativity and audience engagement coalesce. The impact is a self-sustaining cultural dialogue that elevates both the artist and the experience.” 

Shai Giladi, COO, House of Shila