Cultivating Solutions from the Ground Up
A cornerstone of Israel’s agricultural landscape, the cooperative Milouot embarked on a critical mission: to bridge its deep-rooted expertise with the dynamic forces of external innovation.
Enter Beta, a groundbreaking startup builder designed to steward the organization’s evolution into sustainable food solutions.
While internal initiatives like this often face inherent tension between preserving tradition and embracing transformation, we discovered that forward-thinking was in fact deeply rooted in Milouot’s DNA. So captivating was this founding ethos, we made it the heart of the Beta brand.
“Shared purpose is the cornerstone of the Beta brand. Rooted in the vibrant landscapes of the northern Galilee, layered visuals connect the past with the present, inviting collaboration towards a better future.”
Tomi Nelkin Fantini, Brand Lead, TEC
“When establishing Beta, TEC quickly evolved from branding agency to true partner. They dove deep into our unique story, guided us with precision, and created a brand identity that perfectly captures who we are. Their creativity and insight continue to bring fresh perspectives to our journey, ensuring Beta’s unique voice reaches the world exactly as we envisioned.”
Dana Shlezinger, Founder & CEO, Beta (Milouot Innovation)
