Cannabis for Pets.
Yup, You Heard us Right.
Laika sought to create and make available safe, effective, and FDA-approved cannabinoid medical products for pets.
A first-of-its-kind pharmaceutical endeavor within the veterinary market, Laika turned to TEC for branding and investor material support that would ensure investors took them as seriously as they did.
Pet-Centric.
Care-First.
To prescribe, veterinarians need extensive scientific data and clearly defined treatment plans. Laika understood this. Our goal was to capture this market strategy within a visually compelling design that would communicate the values of safety, trust, and care. The visual language is pet-centric, focusing on the the individual animal and framing the pet-owner relationship from the animal’s perspective. The visual language is clean, emphasizing order and process. The logo references cannabinoid within a wellness wrapping.
“This brand is speaking to those who deeply respect and expertly care for the animals we love. This is what we set out to capture.”
Tomi Nelkin, Brand Lead, TEC
