Wisdom Without Walls
The founders of Prisma identified a modern paradox: despite investing billions in wellness apps and self-help programs, people face rising rates of anxiety and disconnection. For millennia, ancient traditions have offered frameworks for purposeful living and personal growth. Yet these valuable insights remain inaccessible to many, hidden behind institutional requirements and dogmatic presentations that alienate contemporary seekers.
Prisma’s founders turned to TEC to define their early-stage venture in terms of strategic identity and brand.
Our strategy focused on opening doorways to timeless knowledge to invite exploration without prerequisites or judgment. Using refraction as our guiding metaphor, Prisma creates vibrant pathways for anyone to discover. The result: a brand that transcends dogma to celebrate curiosity and connection.
“Our biggest challenge was creating a brand that feels welcoming and not proselytizing. Prisma has no hidden agenda – it isn’t about generating belief but providing perspectives and guidance. It was very important for this brand to open doors rather than build walls, inviting users to explore wisdom on their own terms.”
Erin Kopelow, Strategy Lead, TEC
“TEC brought Prisma’s vision to life with extraordinary clarity and creativity. Their thoughtful process led to a visual identity and narrative that captures what we’re building. The investor materials they created give us confidence as we move into our next phase. They didn’t just understand our concept – they elevated it.”
Zev Farber, Founder & CEO, Prisma
