Delivering Clarity
As the world’s first always-on client privacy enforcer, QPrivacy preserves the full benefit of third-party generated analytics while simultaneously safeguarding client data outflow, ensuring that private customer data is safe at every touch point.
When QPrivacy approached us, they needed help to articulate the value of their sophisticated solution across deliverables.
As we explored the nitty-gritty, we teased out their brand identity, honing their message to deliver sophistication without clutter.
There’s Power in the Space Between
While QPrivacy’s security promise could easily have guided the brand toward obvious associations with strength and power, we chose to focus on their market-differentiator: worry-free simplicity. QPrivacy does the heavy lifting so their enterprise clients can focus on growing their business rather than managing yet another system.
The brand language is minimalist. Grid lines work to give a sense of order and automation, bold colors and typography communicate sharp messages succinctly, animations are strategically employed to add depth without distraction.
