For As Long as They Need Us
Keren HaShoa (The Foundation for the Welfare of Holocaust Victims) cares for aging Holocaust survivors in Israel while preserving their voices for future generations. TEC was engaged to craft the strategic messaging strategy and design identity for international donors, an audience with many causes to choose from including local Holocaust services.
We led with the survivors themselves. Their dignity, their strength, their voice. Their stories became the heart of the brand, a living call to remember and to care. The resulting identity and digital presence call on global audiences to stand beside these final witnesses, not just in memory but in ongoing support – for as long as they need us.
“The TEC team guided us with patience and professionalism, showing a deep understanding of both the technological and branding needs of our organization. The end result not only met, but surpassed our expectations.”
Michael Shmaytser, Head of Marketing, Keren HaShoa
