Repositioning for
the Front Line
Althimis came to us at a pivotal moment: they were redirecting their advanced, large-scale virtual environment technology from digital events toward drone and unmanned UAV training at scale. With the pivot underway and time to market critical, they needed a website that could quickly and credibly reframe the technology for a defense audience without glossing over the depth or flexibility of the platform itself.
Our work defined a new brand language and messaging hierarchy that translated a civilian-origin technology into a mission-critical training solution. Through tightly structured copy, clear narrative flow, and supporting visual frameworks, we clarified how the technology enables scalable, immersive UAV training while building a flexible foundation for future growth.
“Particular emphasis was placed on SEO and AEO strategy, ensuring the site communicates effectively to both human decision-makers and algorithmic gatekeepers.”
Rachel Hercky Linnewiel, Head of Content, TEC
“When systems are over-engineered too early, they tend to unravel in day-to-day use. We intentionally kept the color palette and brand rules simple to create the foundation – a creative toolbox the team can actually manage and grow into.”
Janna Palankin, Creative Digital Director, TEC
