Breakthrough Should Shine
IIn the semiconductor industry, meticulous analysis of electronic components is the linchpin of quality control. Scanning Electron Microscopes (SEMs), have long been the gold standard. Yet, their requirement of closed, vacuumized environments has hindered their practicality and operational efficiency.
AirSEM has eliminated these limitations, achieving an unprecedented one million times magnification in open-air operation. As an early stage microscopy startup, their leadership turned to TEC to help them capture the attention of investors and customers who would be in it for the long haul.
“Our mission was to seamlessly unite scientific precision with visual aesthetics, ensuring the unseen becomes tangible, and the impact dynamic.”
Rachel Hercky Linnewiel, Head of Copy, TEC
Science At Play
For the founders of AirSEM, the images generated through their technology were the ultimate in microscopy achievement. However, to the untrained eye, this colossal technological leap often flew by unappreciated.
Our goal in the branding processes was to fuse the momentousness of achievement with practical reference to the actual images generated by AirSEM’s technology.
To achieve this we dove deep into the intricacies of microscopy, leveraging microscopic elements, shapes, and imagery as the foundational inspiration. Shapes and gradients embody the graceful curves inherent in magnified specimens, while a bright color palette compliments the black and white imagery SEMs generate with a vibrant edge.
