Sparking Wonder
The preschool Wonder views children as competent and capable, full of knowledge, eager and curious to connect with the world around them. Rooted in the pedagogical philosophy of Reggio Emilia, they nurture opportunities that spark joy and intrigue, allowing for deeper learning through child-lead exploration and investigation.
When the school approached TEC for a rebrand, we were immediately captivated by their philosophy. The way they ignited wonder in their students was truly inspiring. It was this essence of awe and curiosity that led us to the perfect name: Wonder.
The Logo
In step with their pedagogical approach, the school presented their new name to the students for feedback, wanting to understand what the concept of Wonder meant to them.
In one small group session, 4 year old Julian responded with a drawing of a child within a larger circle. When asked what he drew, he responded “The orange circle is what he is thinking now. The green line is what he then builds.”
We took inspiration from Julian’s drawing, turning the O in Wonder into two overlapping circles depicting the child and their wonder through which they engage and shape their world.
