BlueForce

Identify Your Own

Amidst the chaos of combat and rescue operations, the ability to distinguish friend from foe is a matter of life and death. BlueForce, an early-stage startup, is pioneering a revolutionary solution: real-time, accurate, and scalable situational awareness.

We guided BlueForce through a process that honed in on the critical need for technology within the high-stakes environments of military and emergency response. With these insights, we then gave their logo a facelift, developed their visual language, and crafted their story to early-stage investors.

“Early-stage startups present a unique challenge: translating founder vision into compelling messaging that resonates with outsiders. To achieve this, you need a deep sense of trust between the founders and the creative team. With BlueForce, we had that.”

Erin Kopelow, Strategy Lead, TEC

“TEC guided us through the entire process, keeping us focused and on track while always valuing our input and preferences. We felt heard and respected which made the experience incredibly collaborative and rewarding. And, very importantly, they took the time to really understand our industry. The final result? Amazing! We’re so happy with how everything turned out.”

Alik Lisyansky, Co-Founder, BlueForce