Where Dreams Take Root
Magalim B’Teva (Circles in Nature) is a homeschool extension foundation that facilitates nature-based, hands-on experiences. We crafted a brand identity that mirrors their interconnected philosophy, creating something organic and nurturing to honors their values while encouraging wonder-based learning for families seeking educational alternatives.
Cultivating Connection Through Design
With Magalim B’Teva, the mission was clear: nature over technology. Their community actively seeks authentic outdoor experiences for children, rejecting screen-saturated learning. We developed brand language that celebrates this philosophy, creating visual elements that feel grounded and organic while speaking directly to parents who prioritize natural connection over digital engagement.
“The goal was to make the brand itself feel like a breath of fresh air.”
Janna Palankin, Creative Director, Digital, TEC
