Amplifying Impact
Operating on the frontlines of climate change, food sustainability, health, crisis care and more, Israeli entrepreneurs are a vital catalyst for innovation and pivotal for advancing life-changing impact on the global stage.
Impact Nation is their champion.
In response to October 7th and anti-Israel backlash, Impact Nation was launching a platform that would promote the stories of Israeli impact founders. The team needed an agency that could help them develop, launch and grow the Impact Nation brand and platform at lightning speed. Enter TEC.
Sparking Short-Term Action
We faced a unique branding challenge: creating a brand for a campaign-centric entity. Time was tight, and impact was paramount. We needed to inspire immediate action, rather than gradually build brand awareness.
We embraced this challenge, integrating campaign messaging directly into the logo. This innovative strategy allowed us to simultaneously drive brand recognition and encourage user engagement across various verticals.
“We needed to build a visual language that was unique, simple and captivating. From our first engagement with TEC, through to the initial drafts and on to the final product, we were blown away by the agency’s sensitivity, creativity, and professionality. They totally got us, translating our briefs into exceptional designs. Will work with them again, and again!”
Guy Lieberman, Director, Impact Nation
