Elevating Experience
into Global Identity
After two decades of proven operation, Asio was preparing to step onto the international stage. They needed a brand identity that could translate real-world capability into immediate global clarity — making the strength of their technology and team unmistakable at first glance.
We focused on elevation: capturing what already existed and expressing it with the precision, confidence, and authority required to compete internationally.
With speed as a critical factor, we led a lean, focused process that prioritized visual identity first. At the center was an evolved logo that preserved Asio’s iconic owl – a symbol of agility, intelligence, vision, dominance, and situational awareness – refined to carry greater weight and clarity at a global scale.
The outcome is a clear signal of readiness, expressed through a visual system that communicates operational credibility and establishes a strong foundation for confident global expansion.
“Leading this process meant listening closely to who Asio already was. Their experience, their technology, and their way of operating informed every decision.”
Tomi Nelkin Fantini, Creative Director, TEC
“Our goal was to work with a partner who would push us, not polish us. They challenged us in the right ways, resulting in a brand that reflects the strength we had already built, offers versatility and creativity in everyday use, and allows us to stand taller. It’s a true connection between strategy and execution – a combination that isn’t easy to achieve.”
Estie Rosen, VP Marketing & Business Development, Asio
