When Design Empowers Healing
More than 13,000+ wounded soldiers overwhelmed Israel’s rehabilitation system. In partnership with a leading hospital, a group of dedicated supporters founded a startup studio in response.
Charged with branding this venture, we forged an identity as powerful as its mission. Lakoom – Hebrew for “to rise” – embodies resilience through upward momentum, military-inspired colors, and forward-driving angles.
Visual storytelling for transformative tech that helps heroes stand tall again, our design bridges innovation with urgent human need, supporting Lakoom’s mission from hospital bed to boardroom.
“With Lakoom’s mission being so critical, we needed to create something that didn’t just look powerful, but actually amplified their story of rehabilitation and renewal. From the angled graphics to the upward momentum in the logo, we anchored every element in the concept of rising.”
Tomi Nelkin Fantini, Brand Lead, TEC
“TEC’s ability to understand and translate our complex mission into a cohesive and compelling brand identity was exceptional. The success of our collaboration has significantly facilitated Lakoom’s ability to move forward with confidence.”
Calanit Valfer, Co-Founder, Lakoom
